Giftme turned five this month, June 2026, and marked the milestone by launching something new. Giftme Travel went live this week, letting people book flights and stays in one place under the tagline “Let’s take flight.” A company that started by rethinking how employees are rewarded now has a way for those rewards to become journeys.

Metarelic Studio has supported Giftme across much of that growth. The work has run from the corporate website that first introduced the company corporate offering, through the advertising funnel that showed Giftme how its spend turned into customers, into the product analytics integration that put real usage data behind the decisions, and the customer.io campaign integration that wired Giftme’s business campaigns into the way it reaches customers. Giftme Travel is the newest piece. Each engagement taught the studio something about the business it carried into the next.

That range of work matters to how Giftme Travel came together. A studio that already knew the brand, the audience, the spend, and the usage data did not have to relearn the company before building for it. Giftme Travel product builds on everything that came before it: the same customers, given somewhere new to go.

Giftme made its name changing how companies reward and motivate their people, and its network now spans more than 400 merchants, more than 600 corporate, and over 65 thousand monthly active users. Travel is a natural next chapter for a business built on the moment a reward lands. A gift that was once a card balance can now be a flight out.

“We have supported Giftme through a lot of its growth, from the website that introduced them to a product their customers will book travel on”, said Clevon Noel, Founder, Metarelic Studio. “Each brief has been bigger than the last. The work stopped being about explaining what Giftme is and started being about helping it become more things to more people. Congratulations to the whole Giftme team on five years, and to Rashidi, Rojay, and Rushio in particular. It has been a pleasure building alongside them.”

A company built on the moment a reward arrives now has somewhere for that reward to go. Giftme Travel is live, the newest Product Build engagement in a body of work the studio has delivered with Giftme.