Five years of building alongside a company becoming more things to more people
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Giftme launched with a clear idea: change how employees are rewarded. Digital gift cards,redeemable across a network of more than 350 merchants, replacing the generic voucher and the forgotten cash bonus. The product gained traction.
Metarelic Studio has worked with Giftme across much of its growth. The first engagement was the corporate website that introduced the company to the market. What followed was not a sequence of separate projects but a compounding body of work, each engagement building on the knowledge the last one created.
In June 2026, Giftme turned five and launched Giftme Travel, a flight and stays booking product. A company built on the moment a reward arrives now has somewhere for that reward to go.
A product with traction but without visibility
As Giftme grew, the team faced two problems that shared a root cause. The first was user understanding. The product was being used, but the team could not answer the questions that mattered: how are people actually using it, where do they drop off, which features drive retention?
The second was growth visibility. The team was spending on marketing but could not trace a conversion back to the campaign that drove it. Every decision about where to invest next was based on instinct rather than evidence.
Building more features without solving the measurement problem first would have compounded both.</
The work we did together.
Building the products the data pointed to.
Our first engagement was the corporate website that introduced Giftme to the market:the presence that established what the company was, who it served, and why the product existed.
From the understanding built through the growth work, Giftme Hub emerged: a dedicated platform for corporate clients, changing how companies reward and motivate their employees.
In June 2026, Giftme Travel followed, letting people book flights and stays. A studio that already knew the brand, the audience, and the usage dat did not have to relearn the company before each build. Every engagement carried its knowledge into the next.
We implemented product analytics to track how users moved through the product : the specific events, flows, and drop-off points that showed where the experience was working and where it was not. For the first time, decisions about the product could be made on the basis of what users actually did.
Alongside this, we mapped the full advertising funnel so the team could see exactly how spend converted, from ad impression through to product action. We then wired business campaigns into an automation layer, giving the team lifecycle messaging triggered by realuser behaviour rather than assumptions about it.
A company that can see itself clearly, and keep becoming more
Giftme Hub now serves more than 400 companies, giving HR teams, sales leaders, and marketing managers a platform to reward and motivate their people. The merchant network spans more than 350 partners where those rewards can be spent.
Full-funnel attribution means spend decisions are grounded in evidence. Product analytics means the team knows how their product is actually used. Lifecycle automation means the right message reaches the right user at the right moment.
Giftme Travel is the newest chapter. A reward that was once a card balance can now be a flight out. Five years in, the work continues.
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Growth
