Giving the Caribbean's first smart hospital a digital voice
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On 27 March 2026, over1,500 people gathered in Calivigny, St. George, for the sod-turning ceremony of Project Polaris: Grenada's new 250-bed, climate-resilient smart hospital and the anchor of an 84-acre Medical City.
It is the largest single healthcare infrastructure investment in Grenada's post-independence history, backed by US$60 million in OPEC Fund financing and a clinical partnership withMount Sinai Health System.
The digital presence had been doing the work for months before anyone broke ground.
Metarelic Studio, working in partnership with Lashington Agency, built and launched the platform that gave Project Polaris its public voice at a critical stage of the project.
Four audiences, one site, before a single wall was built.
A project of this scale had to speak to multiple audiences simultaneously. Citizens wanted clarity about what was being built. International investors and development partners were evaluating credibility. Media needed a reliable source of factual information.The Grenadian diaspora, spread across the UK, North America, and the Caribbean, wanted to follow progress from a distance.
The site had to serve allfour without compromising any of them. And it had to do this before the projecthad a building to show for itself. The entire communication burden fell onlanguage, structure, and design.
The work we did together.
Platform design, development, and communications
We designed and built the platform in Webflow, working with Lashington Agency on the visual direction and brand application. The build had to feel worthy of a US$60 million public health investment: credible, clear, and modern, without the institutional distance that would have put a barrier between the project and the Grenadian public it was being built for. Alongside the website, we delivered a set of email templates giving Project Polaris a consistent visual identity across all its public communications from launch.
Platform design, development, and communications
We designed and built the platform in Webflow, working with Lashington Agency on the visual direction and brand application. The build had to feel worthy of a US$60 million public health investment: credible, clear, and modern, without the institutional distance that would have put a barrier between the project and the Grenadian public it was being built for. Alongside the website, we delivered a set of email templates giving Project Polaris a consistent visual identity across all its public communications from launch.
A platform that reached the world before the first stone was laid
Seven countries were reached. Sixty-six per cent of sessions came from organic search, meaning people were finding the project without being directed to it.
The platform was live and doing its work months before the groundbreaking ceremony. When the sod-turning happened on 27 March 2026, the digital presence was already established. Journalists had sourced material from it. International partners had arrived having already reviewed it. Citizens in Grenada and the diaspora had been following the project through it.
For a project that could not yet show a building, the website was the project.
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